
May 2025
Jeffrey Hasham (“Jeff”) has joined Athletica Sports Systems Inc. (“Athletica”) early May 2025, in the role of Chief Financial Officer. Jeff joins Andrew McRae, CEO of Athletica as a foundational partner supporting the aggressive growth agenda made possible through investments from Reichmann Segal Capital Partners (“RSCP”).
Prior to joining Athletica, Jeff was a senior advisor to Vital Records Control, who purchased Redishred Capital Corp. (TSXV: KUT) in February of 2025. Jeff is also the founder and continues to be a supporter of Shred Cancer with the American Institute of Cancer Research.
Preceding the sale of Redishred to Vital Records Control, Jeff served as the Chief Executive Officer of Redishred Capital Corp. (listed on the TSXV), and was on the Board of Directors, serving as Chairperson for 6 years. Jeff led Redishred for 20 years growing $1M in revenue up to a run rate of $75M in revenue and 25% in EBITDA margin at its sale. During his tenure, Jeff conducted $100M in acquisitions that were all cash flow and value accretive and led the company’s organic growth, with 34 out of 38 quarters showing double digit same location service sales growth.
Jeff started his career at Ernst & Young LLP in both their assurance and corporate finance groups before moving to industry in both CFO and CEO roles.
Jeff holds an B. Comm (Double Major in Accounting and Economics) from the University of Toronto, an MBA (Double Major in Finance and International Business) from McMaster University and is a Chartered Accountant (now Chartered Professional Accountant) with the Institute of Chartered Professional Accountants of Ontario.
About Athletica
Athletica, a leader in arena services is a designer, manufacturer, and installer of dasher board systems for hockey arenas and multi-sport athletic facilities, serving the professional, semi-pro and community end-markets. Headquartered in Waterloo, Ontario, the company also has offices in Minneapolis, Minnesota and Vancouver, British Columbia. Athletica is the Preferred Rink Equipment Supplier to the National Hockey League (NHL), American Hockey League (AHL), USA Hockey, and USHL.
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About Reichmann Segal Capital Partners
Reichmann Segal Capital Partners is a private equity firm founded by Charles Reichmann and Jarrad Segal, together with the Reichmann family, a highly respected name in Canadian Business. With a legacy spanning over several decades, the Reichmann Family has been at the forefront of delivering superior returns to its partners through a combination of prudent investment strategies and a focus on creating long-term value.
To learn more, please visit the Reichmann Segal Capital Partners’ website.